The Origin Story

"Founded by David Segal (co-founder of DAVIDsTEA) and Harley Finkelstein (president of Shopify), Firebelly Tea was created with the belief that these times call for tea. Particularly high-quality tea made with 100% real ingredients in compostable packaging.

David absolutely loves tea. And he collects it like some people collect wine. Harley, like many of us, was finding that coffee in the afternoon made him feel jittery and impacted his sleep. So David set Harley up with some incredible green teas that gave him sustained energy in the afternoons, without any of the jitters and side effects. A new tea lover was born, and so was an idea.

The friends teamed up to curate and blend incredible teas without any of the “flavourings” - artificial, “natural”, or otherwise – that are common in most tea brands and contain a slew of unlisted preservatives.

They went the extra mile (as they tend to do) and developed a bespoke line of modern tea accessories full of smart features.

Great tea is timeless - not only does it have countless proven health benefits, but it helps you energize in the morning or afternoon, and rest and digest in the evenings.

Firebelly Tea brings exceptional teas to the modern tea drinker in a design-forward way to enhance the tea experience."

- Firebelly Tea